LuaVíve's SoCal Triathlon



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surf. sand. snow.

No experience required. Not a competition. Not to be confused with a traditional triathlon, LuaVíve's SoCal Triathlon ups the ante with this extreme sports adventure series.

We've learned best adventures come in 3. This one-day, three-part event is pulled straight from your bucket list and is fueled by our kick-ass products. Participants will ride in luxury on to complete each adventure in the Triathlon while each pitstop includes additional entertainment, food and beverages.

For those wanting to end their winter with an experience to brag about for months, registration will open soon!

Regular price $ 449 now $ 250

or get more details

$250 Discounted Rate


$449 Regular Rate $580 VALUE!


  • Surfing at Sunrise Breakfast Beach Party
  • ATV rentals in Ocotillo
  • Night riding in Big Bear
  • Transportation to and from events
  • Food & Beverage
  • Swag Bag
  • Sponsored After Party



This epic day begins bright and early with surfing at Sunrise in Pacific Beach followed by breakfast and CreatineCoffee.



The crews will suit up for some extreme ATV riding in Ocotillo fueled by ice-cold LionHeart ReFuel, then a quick lunch and its off to the final event.



After conquering both land and sea, the crews will take to the mountains for some night snowboarding!

The Finale


Running on pure adrenaline at this point, the crews will come together one last time for a little victory celebration. A surprise or two to be expected, you won't want to miss it!

*Must be 21+ by day of event to participate. No experience necessary.
Tickets are non-refundable, but are transferable in the event that you can no longer attend.

or check out the pricing

// pricing

Good things don't always come to those who wait. Earlybird registration opening soon!

Price Increase Countdown Single Rate Group Rate*

Earlybird Rate — Registration opening soon!

$250 (lowest rate!) $250 (lowest rate!)

Regular Rate — Registration opening soon!

$299 $279
*Save $20 per ticket when booking in a group! For groups of 6 or more, email for a discount code.

Have other questions? email or call us at (888) 251-3335

have questions?

// faq

What is LuaVíve's SoCal Triathlon?

LuaVíve's SoCal Triathlon is a triathlon unlike any you've ever known. This adventure triathlon brings three events together in one day – surfing, riding ATVs, and snowboarding. This isn't a competition, just a day of breaking through barriers together!

We've learned adventures are best when they come in 3's, especially when they are pulled straight from your bucket list. And if that wasn't enough, the crew of 25 participants will rotate between each location in the Triathlon by chartered buss, ending at an epic after party. In addition to each main event, participants can enjoy additional entertainment from local food and beverage to a beach party and mini competitions.

What comes with my LuaVíve's SoCal Triathlon ticket?

The purchase of a LuaVíve's SoCal Triathlon ticket allows you to participate in the:

  • Surfboard Rentals & Beach Party
  • ATV Rental
  • 1 Lift Ticket*
  • Transportation to and from events
  • Swag Bag
  • Food & Beverage (3 meals)
  • Sponsored After Party**
* Rental gear available upon request, additional fees not included.
** Participants must be 21+ to attend the after party, guests are encouraged to join but will not be included in the hosted bar.
Who is this event for?

This is an experience for the lionhearted – whether you're an adrenaline junkie, spectator with big aspirations, daredevil craving your next thrill, scaredy-cat looking to conquer your fears, or somewhere in between. This is a non-competitive, brag-worthy opportunity to do it all. And by all, we mean be all you can be. You will test your courage and endurance as we push our boundaries and challenge ourselves with new experiences.

Life is to be conquered, not watched from the sidelines.

We encourage solo go-getters and groups to register! Groups of 6 or more are eligible for discounts, just email with "Triathlon Group Inquiry" in the subject line for more details.

Where is the event happening?

LuaVíve's SoCal Triathlon begins in Pacific Beach, San Diego where check-in and the welcome brief will kick off the event. From there, the group will take chartered buses to their second event location, ATV riding in Ocotillo San Diego, then up to Big Bear for snowboarding.* The Triathlon will conclude back where it all began and the after party location will be announced with additional details in the Welcome Packet provided to participants 2 weeks prior to the event.

Event locations are subject to change, but final details will be announced in the Participant Welcome Packet.
What do I need to bring?

All participants are encouraged to pack light; all gear and meals will be provided at each location. The official Gear List will be provided in the Participant Welcome Packet

Will there be food?

Yes! Meals will be provided at each event thanks to our sponsors, but bring snacks if you're so inclined. Those with food allergies may want to consider bringing a picnic lunch as options may be limited.

Can I get a refund?

LuaVíve's SoCal Triathlon is non-refundable though tickets are transferable. To transfer your ticket to another person, email with your name and "Triathlon Ticket Transfer" in the subject line. You will need the name, email address and birthdate of the person you would like to transfer your ticket to.

If you are unable to find a replacement, our team is here to help! Chances are, there will be a waitlist and we can open the spot up to one of our eager hopefuls.

Can I join a group after purchasing a ticket individually?

You can join a group by emailing with the group name in the subject line, and we will do our best to include you on the same crew as your group. We can not, however, accommodate payment changes after registration is complete. The sooner you build a group the better, as special accommodations are first come first serve.

What if it rains?

LuaVíve's SoCal Triathlon will go on rain or shine. If there is lightning we will postpone activities until we have been clear for 30 minutes.

Is any of this going to be recorded?

Yes! LuaVíve will have photographers at each location documenting the event. In addition, the first 5 participants to register for the Triathlon will receive a free video of their skydive! Everyone else will have the option to pay extra to have their jump filmed. GoPros and other cameras are allowed, but bring them at your own risk.

All event photos will be available on Facebook immediately after the event, at no extra cost! We encourage all participants to tag and repost using the hashtags #luavive and #ultimatetriad – especially throughout the day! You'll have accomplished a bold feat that should be shared!

// don't believe us?

well, what are you waiting for?

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